I’ve been getting lots of emails from authors asking me to help them verify their domains with Facebook (following Apple’s iOS updates). In a nutshell, Apple changed the way their phones work. Users can now enable/disable tracking at the app level, so this greatly impacted Facebook and its pixel. This is NOT brand new information (Apple and Facebook have been talking about this for months), but I finally upgraded my phone software to that iOS version last week, so I figured I would share more information now in case you’ve yet to verify your domain names with Facebook.
Facebook (FB) Pixel Changes
Here’s what you need to know in a nutshell: If you don’t verify that you own the domain name(s) where your FB Pixel appears, your pixel will stop working.
There are two common scenarios for authors:
1- Authors advertise on Facebook and send people to their website. You need to verify that you own your domain name in order for your FB pixel to keep working/tracking stuff on your site.
2- Authors advertise on Facebook and send people to BookFunnel, where they have their FB Pixel. Obviously, you don’t own BookFunnel.com (unless you’re Damon. If so, hi Damon!), but there’s a work-around that you can follow to set up a CNAME like bf.penname.com and point it to dl.bookfunnel.com, and then you’ll be able to continue using your Facebook pixel on your BookFunnel delivery pages. You’ll find step-by-step instructions here: