Are you future-proofing your author business?
How do you currently collect newsletter subscribers at the end of your books?
Do you include a back-matter call-to-action with a link that points directly to [insert your newsletter provider]? (Mailchimp/MailerLite/ActiveCampaign/etc.)
If so, you may be making a costly mistake…
Let me tell you about the stupid error I made years ago. (Looking back now, I’m super grateful I made that mistake early on when I only had a handful of books out.)
Continue reading Future-proof your author business by redirecting links
Do you own more than one domain name?
Some authors buy domain names for certain books or series (to prevent other people from using the domain names they want). You can use those domain names and point them to another website that already exists. For example, you could point MyBookName.com to the page on your author website where that book is listed (something like AuthorName.com/books/my-book-name).
The process is super simple. Watch this 4-min video to learn how to do it.
Continue reading How to Forward a Domain Name
In this MailerLite and WordPress/BookFunnel tutorial, GoCreate.me explains how to connect MailerLite to your author website, authenticate your domain within MailerLite, set up your default MailerLite settings, add “follow me” links on your unsubscribe page, add your Facebook pixel to your site and BookFunnel landing pages, and lots more.
It’s just under an hour of valuable, actionable content, so better pour yourself a drink or make a sandwich before you sit down and watch this.
Continue reading MailerLite and WordPress/BookFunnel
Sometimes it’s best to open links in new tabs so readers can come back to your website after you point them to an external link. But when should you do it and how can you do it?
This short video will walk you through everything you need to know.
Continue reading Opening Links in New Tabs
Do you want to make extra income from your Apple Books sales but don’t want to manually create an affiliate link every time you add a new book to your website?
Great news: Apple has a cool (and free) tool that will simplify the creation of your affiliate links on your website by automatically adding your affiliate token to (any) itunes product, your e-books and audiobooks included.
So here’s how to get this to work on your website (WordPress or any other kind of site).
Continue reading Automating Your Apple Books Affiliate Links
Got Your Hi-Res Author Headshot Done?
Great! You’re ahead of me. (Then again, I write under pseudonyms so I purposely avoid using a photo of myself.)
Now, before you upload your gorgeous mug in all of its 13 MB glory to your website, please watch this video.
Continue reading How to Set Up a Media Page
Some writers use Facebook ads to attract newsletter subscribers while others run them to sell books. Since minimizing your Cost-Per-Click (CPC) and increasing your net income is the ultimate goal for the latter, authors who’ve joined the Amazon Associates Program are probably hoping to maximize profits and earn Amazon affiliate income through their Facebook ads.
The commonly accepted wisdom is that they shouldn’t (at least not directly).
“Why not?” I hear some of you ask. “I want my 4% commission in addition to my royalty share. Every penny counts, man!”
Well, sorry to break it to you, but using your Amazon affiliate link in your Facebook ad goes against their operating policies and can get you kicked out of the Associates Program.
Continue reading Can you earn Amazon affiliate income through Facebook Ads?
The SuperCounters widget is not just a (useless?) vanity metric tool, it also redirects traffic away from your site. Learn why here.
As an author, chances are that you make your books available on Amazon. Whether you do it exclusively is irrelevant to what I’m about to explain here.
I recently read a post in a Facebook group associated with a well-known/highly reputable advertising course for authors. Someone got kicked out of Amazon’s associates (and lost the affiliate commission that he had yet to receive). Thankfully for him, that amount was small. But many authors make the same mistakes he made, so I’d like to help you avoid those mistakes (and lose your hard-earned income), if at all possible.
Continue reading Beware of Infringing Upon Amazon’s Trademarks
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